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Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to its omni-channel operations, specifically in its provision of 사다리게임. Within the last two decades TotoGaming has evolved one of many largest networks of retail operation in the region, with the company making great progress through its try to provide customers with the best the market provides. This consists of both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained that this company puts an excellent focus on a technique of multiplying the amount of live events and the number of live markets per event, since it attempts to satisfy growing demands of customers for fast and reliable information.

“Quite recently we now have significantly increased our in-play betting offerings,” he stated. “We use a clear look at the brilliant future of Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in number and quality.”

Khachatryan said he highly appreciates the collaboration by using these video content providers as IMG, Perform, Sportsman and Betradar, which enables the company to offer around 50,000 live-stream events to customers annually. “Due to top quality products of our own providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims for over 20,000 per month by the end of the season. Khachatryan believes the next phase in broadening the collaboration using its providers will move the company to some higher level nowadays in this, user-friendly gaming and sports betting world.

This year the business released the mobile version of the Online Sportsbook, which includes all video-streaming materials and products through the leading content providers.

Already during the first weeks of their release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We want to followup with new trends in modern gaming and sports betting developments by implementing more and more innovative technologies and has, basing our services on official data solutions to provide our customers with fast and accurate data.”

TotoGaming also places a lot of emphasis on customer care and offers online 24/7 support services to maintain that goal. It offers also taken a ‘special approach’ to its customer experience simply by making its interface comfortable and attractive to the final user, and all this in the company’s adherence towards the principles of the responsible gaming.

TotoGaming’s partners have all been keen to exhibit their support for that bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are obviously thrilled to ensure TotoGaming as being a new partner to the premium streaming service. The collaboration will bring a number of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We expect ioyqow expanding our relationship with TotoGaming in the future years because they take sports betting to some more impressive range in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has become a fundamental element of every sportsbook and that we are getting excited about jointly develop the very best product for TotoGaming’s customers. We have been pleased to welcome TotoGaming amongst our clients and are getting excited about a long and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is a good pleasure to provide TotoGaming with the Watch&Bet content, and that i look forward to forming a lengthy lasting partnership together.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to get won TotoGaming as being a new partner. It’s our aspiration to supply our partners with everything else necessary to run probably the most entertaining and informative offering within the sports betting.

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