What’s the easiest method to attract more new patients to your practice? Every practice owner wants the easy answer so when the telephone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm that provides value. Ask these 5 questions.
* Do they really measure success with regards to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Will they be transparent or do they hide fees?
* Will they manage your marketing for you?
* See below for the details on each.
1. Will they measure success with regards to new patient leads?
Should you own a practice, the goal of medical marketing is to do just one important thing, which is to get more new patients calling or emailing your practice. It’s to not the amount of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be transformed into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Many will even have you put special coding on the website throwing off your current marketing metrics. Instead search for a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you every month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a huge red flag. It’s a sales tactic to sell services people may wish to dump within a month or two that keeps you spending money on 6-twelve months for a thing that does nothing. Make sure to pick a medical marketing firm that charges over a month to month basis. Like that, they’ll have to continue to earn your company every month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you should know is the fact that none of such work then one is even illegal. There is zero proof that utilizing these marketing tools will attract just one new patient. However, there is a lot of evidence these are just ways to charge your practice for services which do nothing.
Geo-fence display pushes text messaging in the market to prospects driving by your practice. Which is not merely annoying, and when it worked would mess with our scheduling. In fact, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for most local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and after that talk to a few clients who’ve tried it.
4. Will they be transparent or do they hide fees?
With regards to price you’d like to know what you’re paying for, right? Yet a standard ripoff strategy in the business would be to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to really provide information on how most of that money is going to actual AdWords spend versus into their pockets.
The only real transparent way to charge for medical PPC is to charge a monthly management fee and after that have you pay the AdWords spend directly on your charge card. That way you know exactly how much you might be paying the marketing firm to control your medical PPC and exactly how much went to Google’s AdWords.
5. Will they manage your marketing for you personally?
There are plenty of low-cost website marketing services available that give you usage of software which means you can manage your marketing yourself. As an example, there are a couple of companies that sell online review software, and almost none that train your team the way you use it and make sure it’s working for you.
Getting access to powerful website marketing tools is wonderful, theoretically, if you have a Ph.D. in website marketing and 40 hours per week to spare. On the other hand, if you already have a job helping patients, these are generally just a huge total waste and funds.
Make sure to check the marketing firm does the work, so you can concentrate on what you do best that is helping patients. What’s the quickest approach to attract new patients? Make certain for each dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s so easy. And get away from all of the nonsense about geo-fence displays, retargeting, banner ads along with other things which does nothing to your medical practice.